ABOUT ME
Hi, I’m John Paul Rivera, a Senior Web Developer & SEO Specialist from the Philippines with over 10 years of experience working with clients worldwide, including the UK, US, Australia, and Canada. I specialize in creating high-performance, SEO-optimized websites and have a deep expertise in both front-end and back-end development, using tools like HTML, CSS, JavaScript, and PHP. My focus is on building websites that not only look great but function seamlessly and are optimized for speed and performance.
When I’m not coding, you can find me exploring new places, driving, or immersing myself in Marvel movies, captivating fictional stories, and reading books. I take great pride in my work and am driven by a passion for crafting innovative tech solutions that truly make an impact.
Education
I graduated with a Bachelor of Science in Information Technology, majoring in Programming, from Trinity University of Asia in Quezon City, Philippines, in 2016.
Mission
My mission is to continuously strive for excellence by delivering impactful solutions that drive growth and innovation. I am committed to helping others succeed through creativity, dedication, and a relentless pursuit of improvement in everything I do.
What I can do for you
Web Development & Design
From clean and responsive layouts to custom functionality, I specialize in HTML, CSS, JavaScript, PHP, SQL, and popular CMS platforms like WordPress and Shopify. I build websites that are not only visually compelling but also optimized for performance across all devices.
SEO Strategy & Optimization
With extensive SEO expertise, I focus on enhancing your website's ranking and targeting the right audience. Through a comprehensive approach—combining on-page optimization, keyword research, content refinement, and strategic backlinking—I boost visibility and performance. Using tools like Google Search Console, GA4, and Semrush, I implement data-driven strategies that deliver long-term, measurable results.
Conversion Rate Optimization (CRO)
I focus on improving user journeys, enhancing site usability, and implementing A/B testing to boost conversion rates. By analyzing user behavior and optimizing your website’s design and content, I ensure visitors are more likely to take desired actions, whether it's making a purchase, filling out a form, or engaging with your content.
Did You Know? 💭
Many developers can create visually impressive websites filled with animations and features, but only a few know how to make them fast, high-performing, and optimized for conversions. While many focus solely on building the site, the true value lies in combining great design with speed—creating a seamless experience that not only looks good but also enhances engagement and drives revenue.
I am a full stack developer
I create scalable, high-performance websites using technologies like HTML, CSS, JavaScript, PHP, and WordPress. I optimize for speed, SEO, and conversions to drive business growth.
most recent Projects
Explore a selection of my projects and case studies showcasing my expertise in web development, SEO optimization, and digital strategy. Each project highlights the process, challenges, and results, demonstrating how I create tailored solutions to drive measurable success for my clients.
Regroup.com – Custom WordPress Development with ACF, SEO Optimization & Application Integration
Project Overview
Client: Regroup Mass Notification
Industry: Emergency Communication & Mass Notification Systems
Platform: WordPress (Elementor + ACF)
Development Approach: Custom WordPress website with Elementor for flexible design, Advanced Custom Fields (ACF) for custom content management, SEO best practices for visibility, and integration with Regroup’s own application and payment systems.
Timeline: 4 months
Objective
To create a high-performance, user-friendly WordPress website for Regroup Mass Notification that is easy to navigate, fully optimized for search engines, and seamlessly integrates with Regroup’s proprietary application and payment systems. The goal was to enhance user experience while ensuring the website’s visibility in search engines for relevant keywords.
Challenges
Challenge 1 – User-Friendly Design: Regroup required a clean, intuitive website that could cater to a wide range of users, from corporate clients to emergency management professionals. The challenge was to design a website that would clearly communicate the value of Regroup’s services while offering an easy-to-navigate user experience.
Challenge 2 – SEO Optimization: Regroup’s website needed to be optimized for search engines to increase visibility for competitive keywords in the emergency communications and mass notification sectors. The challenge was to optimize the site without sacrificing user experience or design.
Challenge 3 – Integrating Regroup’s Application: Regroup required seamless integration between their website and their own application. The challenge was to ensure that users could easily sign up, access their accounts, and interact with Regroup’s tools, all within a unified platform.
Challenge 4 – Payment System Integration: Regroup also needed to integrate a payment system for clients to purchase their services online. This required a secure, easy-to-use checkout process that worked seamlessly with their existing infrastructure.
Solution
Solution 1 – User-Friendly Web Design with Elementor:
We used Elementor to design a user-friendly, visually appealing website that would be easy for visitors to navigate. Custom layouts were developed to ensure the content was structured clearly, with distinct sections for product features, client testimonials, and case studies. The focus was on creating a smooth user experience where visitors could quickly find the information they needed and take action (e.g., signing up for a demo or contacting Regroup for more details).Solution 2 – Advanced Custom Fields (ACF) for Content Management:
To simplify content management, we integrated Advanced Custom Fields (ACF), allowing Regroup’s team to easily update and manage complex content types such as product features, case studies, and blog posts. This made it simple for Regroup’s internal team to add new content, images, and customer stories without needing to rely on developers for routine changes.Solution 3 – SEO Optimization for Visibility:
We implemented comprehensive SEO best practices, including on-page SEO elements like optimized meta titles and descriptions, header tags, alt text for images, and clean URL structures. Keyword research was conducted to ensure the site ranked for relevant search terms such as “emergency notification system” and “mass alert solutions.” Additionally, structured data (schema markup) was added to help search engines understand the content of the site and improve visibility.Solution 4 – Integration with Regroup’s Application:
We integrated Regroup’s own application with the website, enabling users to sign up, log in, and manage their accounts directly from the website. This integration allowed users to access the platform without leaving the site, providing a seamless transition from browsing to using Regroup’s services. The integration was designed to be secure, user-friendly, and fully functional across devices.Solution 5 – Secure Payment System Integration:
We implemented a secure payment system to facilitate online transactions for Regroup’s services. Using a payment gateway integration (e.g., Stripe or PayPal), users can easily make payments for Regroup’s products and services directly through the website. The payment process was designed to be simple and straightforward, with a smooth checkout experience that integrated seamlessly with Regroup’s backend systems.
Results
Improved User Engagement: The user-friendly design and clear layout led to a significant increase in user engagement, with visitors spending more time on the site and navigating through various product pages and resources.
Increased Organic Traffic: Following the SEO implementation, Regroup saw a 25% increase in organic search traffic within the first two months, with improved rankings for competitive keywords like “mass notification systems” and “emergency alert solutions.”
Seamless User Experience: The integration of Regroup’s application allowed users to easily sign up and manage their accounts, improving customer satisfaction and simplifying the user journey.
Smooth Payment Process: The integration of the payment system allowed Regroup to offer a secure, seamless transaction experience for users, enabling clients to pay for services directly through the website. This integration streamlined Regroup’s sales process and improved overall efficiency.
Empowered Client Team: With ACF’s content management features, Regroup’s internal team is now fully equipped to manage and update the website without relying on developers, reducing turnaround time for content updates.
Visuals
Technologies used
WordPress – Content Management System
Elementor – Page Builder for flexible and user-friendly design
Advanced Custom Fields (ACF) – Custom content management and dynamic layouts
PHP, HTML5, CSS3, JavaScript – Custom theme development and front-end functionality
Yoast SEO – On-page SEO optimization
Stripe / PayPal – Payment gateway integration
Regroup Application API – Integration with Regroup’s own platform
Cloudflare CDN – For optimized page speed and security
Digivizer.com – Custom Elementor WordPress Development with ACF for Speed Optimization, CRO & CRM Integration
Project Overview
Client: Digivizer
Industry: Digital Marketing & Analytics Solutions
Platform: WordPress (Elementor + ACF)
Development Approach: Custom WordPress website built with Elementor and Advanced Custom Fields (ACF) for performance optimization and conversion rate optimization (CRO)
Timeline: 6 months
Objective
The goal was to build a fast, visually engaging, and fully optimized WordPress website that aligned with Digivizer’s digital marketing and analytics services. The website needed to seamlessly integrate CRM functionality, deliver a fast user experience, and enhance conversions, ensuring that both prospective clients and Digivizer’s marketing team could easily manage content and lead data.
Challenges
Challenge 1 – Elementor’s Impact on Page Speed: Elementor is a powerful tool for creating visually appealing designs but can result in slower load times if not carefully optimized. The client required a high-performance website that could handle rich media and dynamic content without compromising speed.
Challenge 2 – Complex Custom Content Management: Digivizer needed a system that allowed them to efficiently manage a wide range of content—case studies, client testimonials, product features—without affecting site speed or usability.
Challenge 3 – Conversion Rate Optimization (CRO) for Lead Generation: The website needed to be optimized for conversions, with a focus on generating leads for Digivizer’s analytics tools. This involved not only designing for ease of use but ensuring that lead forms, CTAs, and user pathways were strategically placed.
Challenge 4 – CRM Integration: Digivizer wanted to automate the lead capture process by integrating their website with their CRM system to streamline data collection, follow-ups, and client relationship management.
Challenge 5 – Mobile-First Optimization: With a significant portion of Digivizer’s audience accessing the site from mobile devices, ensuring the website was responsive, fast, and user-friendly on mobile was crucial.
Solution
Solution 1 – Optimizing Elementor for Speed:
To solve the page speed issue, we implemented Elementor optimization techniques, including disabling unnecessary Elementor widgets, compressing images, and leveraging lazy loading for media files. Scripts were also asynchronously loaded, and Cloudflare CDN was integrated to serve static content faster across various locations.Solution 2 – ACF for Tailored Content Management:
We implemented Advanced Custom Fields (ACF) to create dynamic content management solutions that allowed Digivizer to easily update and manage different content types such as case studies, client testimonials, and product descriptions, all without affecting site performance. Custom fields and post types provided an intuitive user interface for the team, enabling them to update content without technical intervention.Solution 3 – CRO-Focused Design and Conversion Tracking:
We implemented conversion rate optimization (CRO) best practices by strategically placing calls to action (CTAs) and lead capture forms in high-traffic areas, such as after product demos and case studies. Heatmaps were used to understand user behavior, and A/B testing was conducted on various landing pages to refine the user journey and maximize conversions. Google Tag Manager and Facebook Pixel were also integrated for advanced conversion tracking.Solution 4 – Mobile Optimization with AMP & Image Compression:
We implemented Accelerated Mobile Pages (AMP) to ensure fast loading times on mobile devices, ensuring Digivizer’s site was optimized for on-the-go users. Additionally, all images were compressed using WebP format to reduce file size without compromising quality, further improving page load times.Solution 5 – CRM Integration for Lead Management:
We integrated HubSpot CRM (or another CRM of choice) directly with the website, enabling automated lead capture from forms and enabling seamless communication between the website and the CRM system. This integration allowed Digivizer’s marketing team to automatically segment leads based on user behavior and interests, initiate email workflows, and track conversions in real-time, streamlining lead management and follow-up processes.
Results
50% Faster Load Time: By optimizing Elementor, using CDN, and implementing lazy loading, the site’s load time was reduced by 50%, providing a faster and more seamless user experience, particularly on mobile devices.
25% Increase in Conversions: The optimized design, strategic CTA placement, and conversion tracking resulted in a 25% increase in conversion rates, converting more site visitors into leads for Digivizer’s digital marketing tools.
30% Increase in Organic Traffic: The improved page speed, mobile optimization, and SEO best practices led to better rankings on search engines, resulting in a 30% increase in organic traffic over three months.
Streamlined Lead Management: The integration with HubSpot CRM allowed for automated lead capture, which reduced manual work for the marketing team and improved response times. Digivizer saw a 20% improvement in lead follow-up efficiency.
Client Empowerment: With the ACF integration, Digivizer’s team now has full control over content updates, allowing them to manage case studies, testimonials, and landing pages without needing developer support, leading to faster updates and content freshness.
Visuals
Technologies used
WordPress – Content Management System
Elementor – Page Builder for flexible design
Advanced Custom Fields (ACF) – Custom content management and dynamic layouts
PHP, HTML5, CSS3, JavaScript – Custom theme development and performance optimization
Cloudflare CDN – For optimized page speed and security
- Rank Math – for Search Engine Optimization tool
WP Rocket – Caching and speed optimization plugin
Google Tag Manager & Facebook Pixel – Conversion tracking and analytics
HubSpot CRM – For automated lead capture and customer relationship management
AMP (Accelerated Mobile Pages) – For improved mobile performance
Napier & Blakeley – Custom WordPress Development with ACF, Speed Optimization, Animations, and SEO
Project Overview
Project Overview
Client: Napier & Blakeley
Industry: Property & Asset Management Consultancy
Platform: WordPress (with Advanced Custom Fields)
Development Approach: Custom-built WordPress website using Elementor for flexibility, Advanced Custom Fields (ACF) for dynamic content management, animations and hover effects for enhanced interactivity, speed optimization to ensure fast performance, and basic SEO implementation to improve visibility.
Timeline: 3 months
Objective
The goal for Napier & Blakeley was to create a fast, user-friendly WordPress website that was visually engaging, interactive, and easy to update. The website needed to feature animated hover effects and scroll-based animations to enhance user experience while maintaining optimal speed and basic SEO for improved visibility.
Challenges
Challenge 1 – Fast Performance with Animations:
Napier & Blakeley wanted their website to be visually dynamic, including hover effects, scroll-based animations, and other interactive elements. The challenge was to implement these animations without negatively impacting the website’s load time and overall performance, which was crucial for user experience and SEO.Challenge 2 – User Independence:
Napier & Blakeley required a solution that would allow their team to easily manage and update content without developer intervention. This meant creating a content management system that was intuitive and didn’t require constant technical support.Challenge 3 – Basic SEO Implementation:
The client wanted basic SEO optimization for their services, but without advanced techniques that could complicate the user experience. The challenge was to ensure SEO was effectively implemented without compromising website aesthetics or functionality.Challenge 4 – Complex Interactive Design:
The website needed to balance interactive animations and dynamic design features (such as hover effects, scroll animations, and transitions) with usability and performance. These animations needed to be lightweight to ensure they did not interfere with the speed or SEO of the website.
Solution
Solution 1 – Optimized Animations and Interactivity:
We implemented lightweight CSS animations and JavaScript-based scroll effects to ensure that hover animations and scroll-triggered elements were smooth and responsive. These animations were optimized for performance by using minimal code and asynchronous loading, ensuring they did not slow down the page load times. We also ensured that these animations were mobile-friendly and didn’t affect performance on mobile devices, where speed is particularly critical.Solution 2 – Custom WordPress Build with ACF:
To streamline content management, we used Advanced Custom Fields (ACF) to allow Napier & Blakeley’s team to easily update property listings, case studies, team profiles, and more. ACF provided a user-friendly interface for managing content dynamically without needing to touch any code. This enabled the internal team to manage content independently, reducing dependency on developers for routine updates.Solution 3 – Speed Optimization Techniques:
We took a comprehensive approach to speed optimization, which included image compression, minifying CSS and JavaScript, and leveraging browser caching. We also implemented lazy loading for images and animations, ensuring that the website loads quickly even when animations are in play. The use of Cloudflare CDN helped distribute static content efficiently, ensuring fast load times across different regions.Solution 4 – Basic SEO Implementation:
We implemented basic SEO best practices, including optimized meta tags, clean URL structures, and header tag hierarchy for important keywords related to Napier & Blakeley’s services. Alt text for images and schema markup were also added to improve search engine crawling. The website was optimized for indexing by search engines while keeping the user experience intact.Solution 5 – Mobile-First Optimization:
We ensured that animations were responsive and optimized for mobile devices by testing hover and scroll effects across different screen sizes. CSS media queries were used to adjust animations for smaller devices, ensuring that the mobile experience was smooth and did not affect load time.
Expected Results (Post-Launch)
mproved User Experience:
The interactive elements such as hover effects and scroll-based animations are expected to significantly enhance user engagement, keeping visitors on the site longer and encouraging them to explore more content.Faster Load Times:
Thanks to the speed optimization techniques applied, the website is expected to load 40% faster, providing an excellent user experience, particularly on mobile devices where speed is crucial.Increased Organic Traffic:
With basic SEO optimization implemented, the site is expected to achieve better rankings for key terms related to Napier & Blakeley’s services. As a result, the website should see an increase in organic search traffic over time.Empowered Content Management:
Napier & Blakeley’s internal team will have full control over updating and managing content using the ACF interface, allowing them to make real-time changes to the site without requiring developer assistance.
Visuals
Technologies used
WordPress – Content Management System
Advanced Custom Fields (ACF) – Custom content management
PHP, HTML5, CSS3, JavaScript – Custom theme development and performance optimization
Google Analytics – For SEO tracking and performance analysis
WP Rocket – Caching and speed optimization plugin
Yoast SEO – Basic SEO plugin for meta tags and site structure
WPEngine – For hosting and server
And many more…
Contact me
riverapaul314@gmail.com
+63 936 311 3519